5 Key Graphic Design Elements to Incorporate in your Brand
By Nelson Pinzón Oct. - 2021
Every brand has a footprint in its industry and it all starts with the image the brand projects. the brand. From the colors and shapes that are shown in the logo and in the rest of the company's material, to the construction of the brand's own elements such as the website or its social the website or its social networks, which must be aligned with the identity and brand manuals identity and brand manuals that are developed.... There are different aspects to cover in the graphic part of our brand and for this, we want to show you a series of elements that will make your brand stand out from the competition. over the competition. Translated with www.DeepL.com/Translator (free version)
1. Typography
"The New Typography does not begin in a form, but first of all it first of all reflects on function." Paul Renner
For many, writing is an art that takes time and typography is the best way to express it. express it, that's why a life advice for our brands is to be accompanied by typographies that speak what we want. with typographies that speak what we want.
A lot depends on your target audience and what they want to see from your brand. sans serif typefaces for very long texts or for publications that want to generate tranquility and simplicity. tranquility and simplicity.... On the other hand there are serif typefaces, which show more style and elegance, are highly recommended for luxury brands such as cars, watches or other accessories such as jewelry and fashion. accessories such as jewelry and fashion. Calligraphic or stylized typefaces are a very viable option for short messages that want to make an impact at the that want to make an impact at the moment of seeing them at first glance. There is a wide variety of typographies, so try to combine them, there is no exact formula but here are some examples There is no exact formula but here are some examples to combine:
2. Visuals
They say that everything goes through the eyes, well it's true and your brand must show all those attributes it has. attributes that it has. Surely you have already defined those values that make up your brand and give it a unique brand and gives it a unique touch compared to the competition, the best way to show it is through through:
- Illustrations
- Photography
- Video
- Logos
- Graphics
- Diagrams
In all these categories, it is important to always have high quality elements available and, if possible, to have your own quality elements and, if possible, that they are self-authored in order to avoid problems at the time of search engine positioning in search engines or even for receiving copyright strikes. copyright. There are many free content sites, look for the one that best fits your needs and take advantage of it if needs and take advantage of it in case you can't produce it on your own. It is time to show your brand and investing in the visual part will speak very well of your intentions with your your intentions with customers as well as the credibility you will have.
3. Space
I had a professor who talked a lot about the space and the air that a graphic piece should have in any composition, especially when so many people are going to see it. graphic piece in any composition, especially when it is going to be seen by so many people. That's why it's very important that at the moment of unifying all the parts of your brand and how you're going to show it, you should brand and how you are going to show it, you are in a balance between the precise amount of content and the air that the elements that compose it have. Now, it is important to clarify that space or air (whatever you prefer to call it) does not mean space or air (whatever you prefer to call it) does not mean leaving a lot of space or not placing anything. a neutral background or even with a clean texture that allows the reading and visibility of the elements. of the elements.
4. Color
The color is the perfect sample of empathy with the client, if perhaps you already have your logo and you have chosen the colors, maybe you know what they mean. you have chosen the colors maybe you know what they mean, however at the moment of you can have some flaws and you must create that context so that your clients understand that if your logo has green it is not because you sell fruits. understand that if your logo has green is not because you sell fruits and vegetables but because you want to convey because you want to transmit wellness and tranquility.
Like this there are several examples that can be found on the internet or in everyday life where colors do not always reflect what the brand offers. life where colors do not always reflect what the brand offers. Color is one of the one of the most striking elements but more difficult for the human eye to contrast and put to good use. and put it to good use, we invite you to create your own color palettes by taking advantage of complementary complementary colors or trios and quartets of colors according to the chromatic circle, this way you can also have fun in the process of your branding.
5. Form
When we talk about form we refer to the organization of the elements, at this point it is the key element that brings together the previous ones. is already the key element that brings together the previous ones. In the form you include the texts visuals, the color and give the space between the elements to form a unique composition that highlights your unique composition that highlights your products or services. One of the laws in photography is the "Law of the Third" in which the piece or image is divided into 9 sectors is divided into 9 sectors forming a grid of 3 * 3 and the idea is that the element to highlight is located in the corners to highlight is located in the internal corners of this grid and the rest will give it the air it needs will give it the air it needs to look attractive and coherent.
