Users or consumers have evolved over time and demand that companies do so as well. In this era, it is important not only to offer products or services, but also to create emotional bonds that can generate sales or consumption relationships. That is why the humanization of the brand is so important.
In the following article we will share with you some types that you can take into account when it comes to humanize your brand and transform your business.
How to get started?
Know your customers: to give personality to your company you must take into account how your customers are.
Involve your team: the first step to humanize the company is to show the people behind it.
Talk in a direct way: left a little aside the institutional communication and in the aspects that you can use a more personalized attention.
Create your style: identify yourself, create your own philosophy and define your values.
What you can do to humanize your brand
There is no exact formula or trick you can use to humanize your brand. It all depends on the values your brand conveys, but here are some tips that will help you in your first step.
Think like a person: putting a "face" to the brand is the only way to create personal bonds and focus on social responsibility without ignoring the vision of the business. You can be guided by these questions: who am I helping, how can I contribute to my environment?
Create a personality: giving the business a corporate identity will allow the development of the company's values and personality to flow in the right way. If people have a personality, brands must have one too. This includes voice and tone of communication, colors, logo, typography, etc.
Show the day-to-day: users want to know what's behind the scenes. Therefore, it is important to share with them how the company works, publishing photos and videos of the team during a working day. This will bring added value and greater trust. A key point is also to share the history of the brand, so consumers will know where the concept or the history of the founders comes from, making them part of something very intimate. Translated with www.DeepL.com/Translator (free version)
Talking and conversing with customers: tropicalizing the company's language according to its customers is another important factor. A professional language is useless if the company does not seek to connect and create relationships of trust and closeness with its public, through a communication according to them. In addition, it is essential to maintain a dialogue on different platforms that makes them feel that the brand is aware of their needs and interacts with them.
How do you keep your audience engaged?
After humanizing your brand and attracting potential customers, it is important to keep them, we have other tips that could help you in this:
1. Bring out your funny side:
One of the things that help connect with consumers is a sense of humor. When you share something funny, you show your audience that, like them, you also enjoy a good sense of humor and that you're not just a business trying to sell your products or services.
The type of humor will always depend on your audience and how you will captivate them. Keep an eye on the topics of the moment is a very good option to share humor.
2. Involve your work team:
You should never forget to involve your work team share real day-to-day photos and videos.
This will show that your company is made up of people who are not only smart, but also fun, cheerful and spontaneous.
3. Share content from your audience:
By sharing content generated by your audience you not only humanize your brand, you also help your audience feel confident in requesting your service or products, you will help them feel excited to be chosen to share them, also share the thanks and compliments they give you, this will help a lot as testimonials of good quality service.
It's time to evolve your brand and take it to the next level, humanize your brand and connect with your customers. Remember that we can help you with that and more, so don't hesitate to contact us.